I noted today--from reading the Vietnamese (non-English) signs here in Mui Ne that a new hot mineral mud bath center is opening in Mui Ne. How they expect tourists to find it is beyond me. Of course we don't actually have any mud in this part of the province, nor any hot springs for two hours in any direction (let alone enough normal groundwater to go around), so this is a curious venture indeed.
Making as much sense is the Binh Thuan Tourism Festival next week. No advertising of any kind yet--let alone English. In previous years it was simply a way to wine and dine government officials and had really nothing to do with generating tourism.