The never-ending adventures of a travel writer in Vietnam, Cambodia, New Zealand and throughout the Asia-Pacific region.

Friday, October 28, 2011

Creepy Southeast Asia

Sacred corpses, Demon guardians, eight-legged snack food and writhing magic serpents. Who needs Halloween--the following are 9 spooky things from Southeast Asia to help get your 'freak' on.

Southeast Asia has a number of festivals honoring the dead, including China’s ‘Hungry Ghost Festival’ (August 31 in 2012) and Cambodia’s ‘Pchum Ben’ (September 14-16 in 2012). Halloween, though it has been discovered by a few affluent locals, still hasn’t quite caught on in the region. Rest assured however, that if you are looking for something creepy to get you in the mood, there’s plenty of the bizarre, frightening and gross to be had in every country.


A fruit bad who has bitten off more than he can fly away with.

Bats: flying frugivores of terror

There are about 1,240 known bat species worldwide, most of which occur in the tropics. They account for about 20 percent of the world’s mammal species, but within southeast Asia they comprise an astounding 40 percent (although rats win by sheer volume). They range in size from Thailand’s Kitti's Hog-nosed Bat at 29-34mm long and weighing 2-2.6g (arguably the world’s smallest mammal) to the Giant Golden-crowned Flying Fox of the Philippines, with a wingspan of 1.5m and weighing 1.2kg. Smaller bats tend to eat insects while larger often live on a diet of fruit.


The one that got away. A Cambodian girl plays with a tarantula intended for the frying pan.

Bugs: bite or be bitten

There’s no escaping bugs in Southeast Asia, and quite a few—mosquitos, cockroaches, ants and termites to name a few—are a near constant menace in most areas.  Some are dangerous, such as the quick and aggressive giant Vietnamese centipede, but others a fundamental to the local economy, such as the common silk worm. In many countries, bugs are also a healthy snack. The menu includes crickets and grasshoppers, bees, ants, beetles, scorpions, grubs and spiders.


The ‘haunted’ cave temple of Phnom Chhnork was built in the 7th Century, and is believed to be one of the oldest in Cambodia.



Caverns: temples, rebels and rock climbers

Southeast Asia has spectacular karsts throughout the region and many have been sites of ancient human habitation and burial. Some have been used for the profane, such as the ancient Funan temple in the Cave of Phnom Chhnork outside Kampot, Cambodia. Others were secret military bases, such as the caves of the communist Panthet Lao at Vieng Xai. The cliffs and caves of Railey Beach in central Thailand offer thrills for rock climbers. Others scare us in a different way, as in Ha Long Bay, where the Vietnamese show skill in identifying an enormous phallus in every other formation.


Bat ears, an enormous serrated tongue, and a third eye in his belly button make this temple deity a unique choice for worship.

Demonic Temple Statues: things people worship

Buddhism with an ample dose of Hinduism dominates many of the countries in Southeast Asia. Demonic statues and images comprise a pantheon of temple guardians, themselves meant to ward off evil spirits. These include goulish characters such as the Yaksha demon warriors at Wat Phra Kaeo in Bangkok, the many-headed Naga serpents of Angkor in Cambodia and other Hindu and Buddhist temples around the region, and the Foo dogs of Chinese Buddhist temples.


Dog meat on display in the market.

Meat Markets: carnage with fuzzy pets

Asia’s open-air meat markets are a gory spectacle that frankly, can’t be missed. In Chengdu, China, piles of bunny heads sit beside red and purple heaps of steaming entrails. In Vietnam’s Mekong Delta, pans of skinless frogs kick their legs in anticipation of the grill. In Thailand, dogs are rounded up and shipped (illegally) to the market chopping blocks in Laos and northern Vietnam. There’s plenty to turn a stomach as well as make great souvenir photos to gross-out your friends and family back home.


This statue of a fearsome Makara once adorned an ancient Cham temple.

Dragons: fierce and friendly

Chinese dragons have infiltrated many of the cultures in the region. Scaly and more serpentine than their European cousins, they are not considered evil, but rather a source of good luck, longevity and symbol of power. Dragons were usually associated with emperors, in both China and Vietnam, as well as the number 9, which also symbolizes longevity. However, in the Cham culture of Vietnam (and some other Hindu cultures), the dragon (known as a Makara) is a ferocious guardian and destroyer.


The final resting place of Ho Chi Minh in Hanoi, Vietnam.



Incorrupt Corpses: eternal sideshow
In Myanmar and Thailand, the corpses of Buddhist monks are occasionally put on display for worship. One of the more well-known is the ‘mummified monk’ of Wat Khunaram in Koh Samui. The most infamous celebrity cadaver however, is that of Ho Chi Minh, on display in his mausoleum in Hanoi. Allegedly Uncle Ho wanted a simple burial. However, the communist party was desperate to preserve their symbol, even in death, and called on experts in embalming from Moscow to assist. Normally open to tourists, Ho comes off the shelf once a year for ‘touch-ups.’


Dinh Thai Thim, the Sorcerers’ Temple, in La Gi, Vietnam.

Sorcerers: Harry Potter and the Nasty Tropical Illness

Shamans and sorcerers are not uncommon in southeast Asia; particularly in hill tribe minorities of Thailand, Laos, Cambodia and Vietnam, as well as the jungles of Indonesia. Their ‘powers’ range from dispensing herbal remedies to warding off evil spirits. In the town of La Gi, Vietnam, a festival on the 15th and 16th days of the 10th lunar month (usually October) is devoted to a historical husband and wife fugitive sorcerer duo who are credited with saving the town from a plague.



A medium in Quang Ngai performs a spirit dance, possessed by ‘The Goddess.’

Mediums: spirited performers

In many regional cultures, particularly those influenced by China, a medium or oracle invites spirits to enter his (or more often, her) body in order to gain wisdom or special abilities. Devotees sit around the medium, singing, praying and making offerings, as the medium works themselves into a frenzy. Once possessed, they leap to attention and may begin a spirit dance. The spirits are quite often ghosts of ancestors, though may be other types of beings as well. The medium then dispenses important messages to participants, as well as small presents of money and food, blessed with good luck.

All media copyright Adam Bray 2011. All rights reserved.

Thursday, October 27, 2011

Update on the Situation in Quang Ngai

Sadly I must report that the situation in Quang Ngai still continues in the wrong direction. I’ve confirmed that in the days just prior to my latest post about my arrest there, more than one indigenous, Christian villager was tortured by police and sent to the hospital with serious injuries. It appears that they were beaten solely for refusing to give up their religious beliefs. These young victims were taken from the general vicinity where I was arrested, though I am withholding their identities, ethnicity and precise locations for their protection. Indigenous tribes and Christian families in Quang Ngai remain under intense surveillance.
            I have also confirmed that about 1 week ago, in neighbouring Quang Nam Province, police hired a group of approximately 20 thugs to attack church members in Phu Quy village. Several people were seriously injured. Church members called the police emergency hotline during the attack but received no response.
            In related news, The Guardian is reporting that freelance journalist Dustin Roasa was detained and expelled from Vietnam after interviewing pro-democracy activists for a January story and then recently attempting to re-enter Vietnam. The two interviewees have fled the country and are seeking political asylum. Roasa is at least the 3rd foreign journalist to be detained by the communist government and expelled from Vietnam this year over political and human rights issues.

Friday, October 21, 2011

Vietnam’s Great Wall, Harold Camping, The Muong Nhe Massacre & Me

An American Is Never Quiet
Chapter 1
Vietnam’s Great Wall, Harold Camping, The Muong Nhe Massacre & Me
By Adam Bray

 
Adam Bray (me) pictured at the ruins of a military fort along the Long Wall in 2010.

In the USA, a radio preacher by the name of Harold Camping predicted the beginning of the end of the world would occur on May 21, 2011. When things didn’t go as planned, he modified his prediction and claimed the world would actually end on October 21; five months later. While the rest of the world saw the first prediction come and go without consequence, a mysterious and troubling event, closely related to Camping’s prophecy, occurred in northern Vietnam.

The following is a story of an American journalist and travel writer (myself) who was wined and dined by Vietnamese communists at one moment, then arrested and interrogated by them the next. This account not only uncovers the brutal treatment of minority groups by the government of Vietnam, but also presents a new context in which to re-examine the events of the alleged ‘Muong Nhe Massacre’ of Hmong Villagers by the Vietnamese military in the early days of May 2011. These villagers had allegedly gathered in anticipation of Camping’s first prediction.

Dinner with Communists

The government-sponsored conference on the Long Wall. I'm seated under the red arrow. This photo appeared in local newspapers and the images were broadcast on Vietnamese television.

On Friday, May 6, through Sunday, May 8, 2011, I attended a conference and ceremony to inaugurate the Long Wall of Quang Ngai as a new Vietnam national monument.

The Long Wall of Quang Ngai is a recently-discovered, 200-year-old rampart, spanning nearly 130km in Central Vietnam. While the wall itself isn’t very old, it was built to guard an ancient trade route once used by the Champa Kingdom, connecting several ancient port cities and a variety of ethnic groups. Perhaps more important is the discovery of the historical and cultural context surrounding the wall, which sheds much light on the development of central Vietnam, than the physical monument itself.

The provincial government had invited me to attend these special events because they were pleased with a story about the Long Wall that I had recently written for CNN. By that time I’d also written another story for BBC, which the government was equally pleased to learn about. A third story would later appear at CNNGo, by the end of the month.

Across the aisle from me sat the aged communist leaders.

During the conference I sat across the aisle from the old guard; the aged communist war heroes and retired government officials that helped found the ‘liberated’ province of Quang Ngai. In other words, ruthlessly patriotic, ex-Viet Cong. Though no longer in office, their approval was vital to winning support for the development of the Long Wall as a tourism attraction, in an area where tourists were previously unwelcome.

In the evening I was honoured with the gracious hospitality of the heads of the People’s Committee (the governing body of Quang Ngai), including Mr. Nguyen Hoang Son (at that time the Vice Chairman of the Quang Ngai People’s Committee), and Mr. Nguyen Hoa Binh, the head of the province’s Communist Party at the time.

This was highly unusual. Not only was I a foreign journalist—and the only one invited to such an event in this remote, retro-Marxist, backwater—a place made famous by the horrific events of the American-instigated My Lai Massacre, but I was after all, an American. Fraternization between government officials and foreigners—let alone an American journalist--without official documents of authorization is forbidden by the Communist Party.

Mr Binh (left) and Mr Son (right) at the conference.

At dinner I knocked my beer glass with Mr Binh and Mr Son. Mr Binh introduced me to the local brew; Dung Quat Beer. Mr Son coaxed me to try the tiny fried sugar cane birds (a delicacy of the province), guts and all. I was announced at the events like a VIP, right along with the guest speakers, scholars and archaeologists. I was rather shy when I was even given what I considered the best front-row seat at the inauguration ceremony. I would also appear in the local newspapers and television broadcasts that weekend.

One of several delightful group dinners.

When the ceremony was finished I made it known that I would stay on for a week, by myself, and visit sights of tourism interest around the province. My hosts were well aware of my considerable body of work (I’d published more than 20 guidebooks on Vietnam and Southeast Asia by then) and so they were pleased that I was giving their province so much attention.

Betrayal in the Mountains

Beautiful Quang Ngai countryside, and one of the last things I tweeted before the police came.

My first day trip would be out to visit the countryside west of the Long Wall, stopping at various ethnic minority villages for photos. Quang Ngai has a number of ethnic minorities, including the Hre (who are believed to have been most involved with the construction of the wall), Ca Dong (related to the Stieng) and Cor. One of the unique aspects of the Long Wall is that scholars believe it was built in cooperation between the Vietnamese and local hill tribes. Thus, understanding the diverse cultures leaving near the wall is vital to understanding the historical context of the wall, as well as exploring possibilities for future tourism development.

Once in the mountains however, I ran into serious problems. I was traveling by motorbike with several local friends who served as guides and translators. We stopped in a village and within minutes we were approached by secret police. I’d made trips into the mountains of Quang Ngai numerous times over the years as part of my research for guidebooks and travel articles. I’d never had any problems in the mountain villages before.

Secret police. Officer Dinh Xuan Sang and officer Dinh Van Hanh were the first to arrive. As 'christian hunters' they root out protestants in minority villages for harassment and interrogation. They would reappear later in police uniform.

First came one police motorcycle, then another, one more, then a jeep full of officials, followed by still more motorbikes. Eventually 35-40 policemen and officials were in attendance. Again and again I explained to them that I was there with the knowledge and invitation of the government. I showed them photos, government business cards—anything I had with me from the conference and ceremonies to prove that I was on official guest.

Most disturbing however, was when I tried to call Mr Son. I managed to reach him, but he told me that he was sorry, because he was ‘in a meeting and was too busy to help.’ I felt more than betrayed.

We walked up a tall hill. I was exhausted and dehydrated in the hot sun. The police were yelling and call me a liar. They refused to even attempt to verify my information.  I was told that I was being arrested.

My friends were forcibly separated from me, their motorbikes illegally confiscated, and they were dragged to a secret location. The man in charge—who’s real mission I would learn later—was laughing and walked around shaking hands and congratulating the other police and government officials present. They had caught their ‘big American prize.’

One of many police escorts corralling me.

I was put in a car but I didn’t know where they were taking me. I was concerned I might be secretly delivered to a remote police station and held at length—maybe days--for interrogation. Another expat friend told me how he was once held by the Vietnamese military for several days in a remote location, without even being allowed to call his embassy.

As we slowly drove through the mountains, I saw that police had set up roadblocks and cut off all roads leading into the district. Nobody was being let in or out. The situation looked dire.

“How could this ALL be just for me?” I wondered. ‘This couldn’t be real. Why was all this necessary to catch one person—even if I actually was doing something wrong?”

The three officials in the car never spoke to me. They only snickered and whispered to each other.

A Tweet for Help

Help! 25 Police have arrested me in Quang Ngai. Please call USA embassy. Take me to secret place.

This tweet, posted on May 10, went viral on Twitter. Friends and followers inundated the US Embassy and Consulate with calls. I knew my phone only had a few moments of battery left so I frantically typed only the most essential details. Originally I said there were a total of 25 police, but upon further reflection in the car, I realized the number was closer to 40. A few more tweets followed before my phone finally died.

My iPhone had a few minutes of battery charge left, so when I came into reception range I frantically posted a few SOS messages on Twitter (which also re-posted on Facebook automatically), urgently pleading with anyone who was listening to help me by contacting the American Embassy and let them know what had happened. Thank God for the GPS feature that also pinpointed my location with those tweets.

A few friends saw the messages and called me, relaying the message to the Embassy and even my family in the USA. Although my phone died after a few minutes, I later learned that both the US Consulate and Embassy had been inundated with phone calls on my behalf, creating an overwhelming incident that the State Department had no procedures to deal with at the time. By the time my family was alerted and called the embassy themselves, the embassy already knew who I was and why they were calling—my family didn’t even have to give my name. I have no doubt that Twitter, my iPhone and all of my friends played a big role in behind-the-scenes events that helped ensure my safety that day. I owe everybody a big thank-you.

After a two-hour drive, I arrived in Quang Ngai City and was delivered to the heads of Immigration and the police department. Again I explained myself to the officials and gave them the names of my government hosts. They wouldn’t hear of it. They refused to call the government officials who had invited me. They said they didn’t believe me so there was no reason to even attempt to verify my story. I was called a liar and a spy, and repeatedly insulted by the administrators.

In total I spent about 7 hours in custody, without access to water or a toilet, but was finally released at the end of the ordeal, without any charges. One of the policeman admitted that my story ‘seemed to be true.’

I was told that I could continue my travels, but that ‘foreigners are not allowed to travel outside the cities in Vietnam without an official guide.’ I knew this wasn’t true but I got the impression that they planned to enforce this, at least with me.

Before I left the office I insisted that the police release my friends, and return their two motorbikes. I was promised ‘On the Honour of the Quang Ngai Provincial Police Department’ that my friends had already been released and taken home. Later that evening I learned that the word of the police department was worthless. My friends had been taken several hours into the mountains, interrogated, and dumped in the jungle overnight by the police, without food, water or shelter, and told to wait there for more interrogation the following day. Like most of mountainous Vietnam, the jungle there is infested with dengue and malarial mosquitos.

One of these friends, a young university student, had helped me locate the Long Wall for the first time, on an earlier visit to Quang Ngai in November 2010. He was instrumental in my research for CNN and BBC articles, and would later be pictured in my article for CNNGo.

Trouble In The North

It might seem insane, to any rational person, that a government would invite a foreign journalist to help promote a tourism attraction, and then send a mob of policemen to arrest him, a la ‘The Jewel of The Nile” (1985). Insane that is, if it weren’t for a grave incident secretly occurring just days before, in the far north.

About a week later, on May 17, Human Rights Watch would issue a call for the Vietnam government to investigate the military’s response to unrest among ethnic Hmong villagers near the border with Laos.

 “On April 30, 2011, thousands of Hmong began to gather near Huoi Khon village in Muong Nhe district of Dien Bien,” wrote the rights group on their website. “On May 4 and 5, Vietnamese military troops and helicopters moved in to suppress the assembled people. There are unconfirmed reports that dozens of Hmong were killed or injured. The authorities sealed the area and refused permission to foreign diplomats and journalists to travel there.”

While rejecting reports from foreign news agencies about any unrest in Muong Nhe as ‘erroneous’, Vietnam’s communist party posted a notice on its website nonetheless, trying to explain it all away.

 “In fact, from April 30 to May 6, some extremists in several localities in Muong Nhe used cunning to incite and cheat about the appearance of a “supernatural” force, to lure and coerce thousands of Mong people from everywhere into gathering in Huoi Khon village, in Nam Ke commune in Muong Nhe, in order to execute a scheme to undermine the great national unity block,” read the communist government’s statement.

 “Local authorities in Muong Nhe then mobilised agencies and mass organisations to take measures in accordance with Vietnamese law to prevent further extremist acts, which had included formation of the extremists' own guard units, blocking the ordinary travel and daily activities of local people in the area as well as the operations of local authorities, detaining on-duty officials, and expressing conditions and claims against the laws of Viet Nam.”

As if the above statements weren’t self-incriminating enough, the Vietnam government continued, “A few elements which committed acts in violation of the law were temporarily detained for re-education.”

The eventual fate of these religious-political prisoners is unknown, as the government has not allowed them to be interviewed or even released their identities. I would observe in a future, unpublicized clash between Vietnamese riot police and civilians however, that ‘a few elements’ does, at times, number into thousands of villagers.

A reliable count of casualties at Muong Nhe has never been determined. The government admitted none. Some human rights groups claimed dozens killed. Others alleged hundreds. Most suggested that thousands of Hmong villagers had fled into the jungles and were unaccounted for.

On May 27, the Vietnam government finally bowed to pressure from foreign diplomats and human rights groups, allowing a small group of foreign journalists to come on a government-led tour of Muong Nhe, where the incident was said to have occurred. The journalists were only allowed to speak to individuals chosen and prepped by government officials. Journalists were not allowed to travel on their own.

Many Hmong are protestants but some groups are reportedly influenced by cults,  due perhaps to their relative isolation and lack of doctrinal education. According to UK-based Christian Solidarity Worldwide (CSW), the Hmong ethnic group have "a mythical belief in their culture that a messiah figure will appear and found a Hmong kingdom." Hanoi feels threatened by this union of political and religious belief, and in response, routinely attempts to root out any outward display of either among the Hmong people.

A number of sources have said that the prophecy of American preacher Harold Camping, who caught the world’s attention by claiming Jesus would return and the world would end on May 21, was instrumental in the timing of the gathering. The thousands of villagers were apparently waiting for the arrival of their savior on the date set by Camping.

During the tour, Ian Timberlake, reporting for AFP, saw ‘a military truck loaded with armed soldiers travelling away from Muong Nhe district where the Hmong gathered.’ Continuing, Timberlake wrote, “It was not clear what the troops' mission was but the truck's tell-tale red army licence plate had been obscured, and the soldiers were concealed under a tarpaulin.” Despite this observation of armed military units at the site, the government denied using any force or violence to quell the crowds.

Not So Different

Police raid a private residence and threaten and arrest students who are praying together. I have blurred the identities of victims in the following photos to protect them.

Timing and gross overreaction was not the only commonality between my arrest and the alleged “Muong Nhe Massacre.” The government has a long history of intense persecution of Christian minority groups in both areas.

I later learned that the official who personally oversaw my arrest and supervised the police response was an official from the government’s Department of Religion. So fearful was the communist government of any contact between Christian minority groups and the outside world that they had ordered police to spy on me throughout my stay in Quang Ngai, and orders were sent to follow and apprehend me as soon as I left town and ventured near ethnic minority areas.

Many of the communities west of Quang Nhai City, as well as those located in the surrounding provinces of Kon Tum, Gia Lai and Dak Lak, are indeed protestant Christians.

I learned that the official who oversaw my arrest was charged with rooting out these protestant minority groups. Locals claimed that he interrogates Christians personally, and that he tried to force them to sign documents renouncing their Christian faith and promising to cease attending church meetings.

He and other government officials accuse villagers of ‘following America’ when they attended church. Police tell villagers that Christianity is the ‘religion of America.’ Residents said they were told by police that ‘Vietnam only has one religion: the Religion of Ho Chi Minh.’

Some residents also accuse the local government of misappropriating foreign aid on these grounds.

“Christian families never receive any government aid. They are so poor.” One man told me.

 “The government takes aid from foreign organizations and they always give it first to the villages that were loyal during the war… the villages with Viet Cong who died or Viet Cong that killed American soldiers,” complained another resident.

I visited this minority village in 2008 as part of my research for Insight Guide Vietnam 2009.  Pictured here is a simple church where the village worshipped.

 Here the government brings in heavy machinery to destroy the church. The crime? It was a church.

More destruction of the church by the government.

The spot where the church used to be. 

Cold, wet, hungry, impoverished, and now these Christian minority children have no church.

Sources have identified several of the police officers who were sent to arrest me, as men who previously burned the houses and churches of Christian villagers living in Quang Ngai. Along with destruction of property, residents claim that the police killed many families’ farm animals.

“Many Christians have been imprisoned and repeatedly beaten for refusing to renounce their faith or give up church attendance,” one man lamented.

It is important to note that in my many visits to Quang Ngai over the years, I have never observed any indication of political disobedience among the local villagers, whether they be Christian, Buddhist, Animist or Atheist. Across the board, their interests have always appeared purely religious. The government feels threatened by protestants because it perceives Christianity as relic of ‘American Imperialism’ and as such a de-legitimization of their absolute authority of the hearts and minds of the local people. The communist government doesn’t know how to differentiate between politics and religion.

Conclusion

I believe that the government arrested me for two reasons. The first is that they feared the consequences of the alleged ‘Muong Nhe Massacre’ and worried that I might be coming into a Christian minority area to incite a similar incident. The government has long alleged ‘foreign influences’ in uprising among minority groups—and it was an American, Howard Camping, who gave the Hmong the idea about the end of the world, after all.

Secondly,  the government, unaware of my many previous visits,  finally noticed me and was afraid of what they thought I might discover: the communist government’s on-going policy of oppression of minority groups--particularly Christian minorities.

Taken together, I believe that the government’s behaviour casts serious doubt on its claims that ‘nothing happened’ in Muong Nhe. If nothing really happened that week, then why treat me like royalty one moment, then send up to 40 police to arrest me and seal off an entire province district—just because it is also inhabited by other Christian minority groups?

I should note that at every step of my arrest, detainment and interrogation, the officials stopped and called superiors for instructions and authorization. It is my understanding that the order to detain me—and also the orders to torment local Christian and minority villagers—came from top provincial officials. In fact, given the events that would follow, it was apparent that these orders originated from Hanoi.

Adam Bray is a freelance writer and photographer for guidebooks published by: Insight Guides, DK Eyewitness, Berlitz, Thomas Cook, Time Out, AA, ThingsAsian, Footprint, and more. He has contributed to nearly 25 books on travel in Vietnam and Southeast Asia. He has also contributed a variety of articles, interviews, photos and other content to BBC, National Geographic, CNN International and CNNGo.com. 

Inquiries from media and publishers are welcome.  Please email: “info AT muinebeach DOT net” (all one word, AT = @, DOT = .).

Sunday, October 9, 2011

Adam Weighs in on ‘The Actress’ Appointment as Vietnam Tourism Ambassador

Ly Nha Ky presses her two compelling arguments for national sovereignty, known as Truong Sa and Hoang Sa, respectively, against the general. 'Fight for the Spratlys, General Giap!'


Vietnam has found itself in yet another petty, self-inflicted media scandal over the appointment of Vietnamese domestic actress Ly Nha Ky as the new ‘Tourism Ambassador’ for Vietnam’s National Administration of Tourism. We are told that her duties are diverse, but in actuality authorities don’t appear to have thought beyond the gimmicky contest this month for the ‘New 7 Wonders of Nature,’ in which Vietnam’s Ha Long Bay is a contender (Shhh… don’t tell them that the only people paying attention to the contest are National Tourism Administrations in other countries).

Apparently there’s been a bit of a public argument over Ms. Ky. First Tuoi Tre Newspaper complained, with a rather captivating photo, that she nearly smothered poor General Vo Nguyen Giap with a bit of exposed cleavage in a Communist propaganda film aired on TV. Shameful to ‘abuse’ our war heroes like that… just shameful… I guess… Can I be a war hero?

Next the online VietnamNet Bridge decried that her name was too Chinese. The Vietnam government has used it’s state-controlled media to subtly whip up anti-Chinese sentiment ever since the two nations started fighting over a few often-submerged, uninhabitable coral reefs out in the South China Sea earlier this year. We can’t have an allegedly part-ethnic-Chinese half-breed model screwing around with appearances of alleged national sovereignty… or national tourism now, can we? What if she invited China to invade Ha Long Bay again? There goes our big 7 Wonders certificate and the plastic trophy. Nasty dirty Chinese.

Then again, Tuoi Tre fussed that Ms. Ky lied about her college degree. Apparently some Viet Kieu they talked to over email said the university didn’t exist, so then Tuoi Tre googled it and couldn’t find the school… big scandal… or just shoddy journalism. Not sure which.

But I am sure the manufactured hissy fit won’t stop there.

The Head of the National Tourism Administration has defended his daydream fantasy, I mean professional appointment, by telling the press that ‘It’s not like she’s killed anybody’ and that ‘an education isn’t a requirement for the job.’ But apparently being really, really, super hot, bilingual and charismatic, and foxy, and talented and having a gorgeous bodacious body, is.



Not only does the appointment of Ms Ky, but also the clueless and irrelevant public outcry that followed, together reflect that sad fact that Vietnam’s Tourism Industry is a rudderless ship headed for the rocks (and to be quite honest, I can't help but wonder if the Vietnamese media has actually faked the whole 'public outrage' bit anyway--wouldn't be a first).

Don’t get me wrong. I love Vietnam. Of any country in Southeast Asia, I’ve always thought it has the greatest potential for tourism. I also think Ly Nha Ky is probably a fine, capable, lovely young woman and professional. But who?... I’d never even heard of her until this ‘scandal,’ and that’s the real problem.

Vietnam’s Tourism Administration and various National and Provincial Departments of Tourism, Sports, Culture and Extended Coffee Breaks, all have absolutely no clue who their audience is. They know who they’d LIKE to attract: rich people who spend a lot of money. But this xenophobic government office has never spent time seriously analysing who actually does come to Vietnam, and what those people really want. They’ve only thought about what they, the government, want. They’ve also never consulted both the foreign and domestic tourism companies serving the international tourists who visit Vietnam.

Every tourism season is a grand mystery to the Tourism Administration. They just sit back and wait to see what happens. Its not even a game of chance because they don’t even have their hands on the cards. It’s more like Russian Roulette and someone else is pulling the trigger.

So, OK Vietnam, you’ve got Ly Nha Ky now. So use her. I have no doubt she's at least as good of a talent choice as any of the other Vietnamese candidates. But why not add someone else to the mix that your audience will have actually heard of? Pair her up with Bobby Chinn, Anthony Bourdain, Luke Nguyen, Dustin Nguyen or Johnny Tri Nguyen… even an Angelina Jolie or Samantha Brown. Get SOMEBODY with some international notoriety who has a personal connection to Vietnam (and would probably be very honoured to be asked), and pair them up with Ms Ky and make this happen. Two people would be much more effective than one anyway. Its not like Vietnam’s neighbours haven’t tapped into famous celebrities too—why can’t Vietnam try to learn from other’s once in a while? Do we really need to repeat everyone’s mistakes? Problem is, other than the latter two Nguyens and maybe Jolie, I bet our xenophobic (yes I did use that word twice now for emphasis of the paradigm) tourism officials have never heard of these celebrities. And that’s the other problem.